Geneec. Pricing Tools

Free Management-Accounting Tool

Know exactly what a discount costs you — before you give it.

Enter a product's price, cost and overhead shares, and this tool measures whether a proposed discount still leaves your pricing efficient — then builds the sales budget you'd need to hit your profit target anyway.

Very PoorPoorAcceptable GoodVery GoodExcellent

Illustrative reading — your result appears here after you calculate

§ 01

What this tool does

The Sales Discount Budget tool answers a deceptively simple question: can we actually afford to give this discount? It takes five numbers you already have on hand — the unit price before and after a proposed discount, the unit cost, and the product's fair share of overhead expenses and of the business's assets — and turns them into an objective read on pricing efficiency, plus a ready pro-forma budget built around the performance level you're aiming for.

In one pass, it will:

  • Compute an internal pricing standard for the product, before and after the discount.
  • Classify the resulting efficiency on a six-band scale, from Excellent to Very Poor.
  • Reconstruct a full budget — sales, purchases, gross profit, expenses, net profit — at the efficiency degree you're targeting.
  • Report the exact extra sales value the discount requires you to generate to protect that profit target.

Who it's built for

  • Pricing, sales or marketing managers weighing a discount before it goes to a client.
  • Small and mid-size businesses without a dedicated management-accounting team.
  • Anyone who needs a one-page, numbers-based case for or against a discount request.
§ 02

Purpose

Discounting decisions are usually made under pressure — a competitor undercuts you, a client pushes back on price, a slow month needs a boost — and are often settled on instinct. This tool exists to give that decision a quantitative floor: a way to check, in under a minute, whether a specific discount keeps your product's pricing inside a healthy efficiency range, and if not, precisely how much additional volume would be needed to compensate.

Test

Stress-test a proposed discount

Before agreeing to a price cut, see whether it still leaves the product in an acceptable efficiency band.

Translate

Turn "% off" into units

Convert an abstract discount percentage into a concrete extra-sales-value requirement your sales team can plan against.

Defend

Bring numbers to the table

Walk into a pricing negotiation or an internal review with a one-page budget instead of a gut feeling.

§ 03

How it works

The evaluation runs in five steps, each one feeding the next.

  1. Capture the product's economics

    You provide the unit price before and after the discount, the unit cost, and the product's fair share of both overhead expenses and total assets for the period.

  2. Compute the pricing standard

    For each price point, the tool applies the same ratio, shown below. It compresses the whole margin structure into a single number: the closer it sits to 1, the more of the price above cost is genuine profit rather than a thin margin stretched across a large price tag.

  3. Classify the efficiency degree

    Each standard is read against a six-band scale — Excellent, Very Good, Good, Acceptable, Poor, Very Poor. Comparing the "before" and "after" bands shows at a glance whether the discount pushes the product down a tier.

  4. Build the budget

    Using the asset share and your chosen target degree (Good, Very Good or High Very Good), the tool works back from a profit target to the sales and purchase values that would deliver it — once at the pre-discount price, once at the post-discount price.

  5. Read off the gap

    The difference between the two resulting sales-value lines is the extra revenue the discount asks of you. That figure is the real, negotiable cost of the discount.

Pricing standard  =  (Price − ½ × Unit cost) ÷ (Price − Unit cost)
Applied once with the price before the discount, once with the price after — giving the two figures the gauge compares.
Reading the ratio: a standard near 1 means the price sits very close to a break-even margin cushion — the tighter, more efficient end of the scale. As the ratio climbs, the price is carrying a proportionally larger margin relative to cost, which the model treats as progressively less efficient pricing.
§ 04

Required data

All six fields are required and should refer to the same product and the same accounting period.

FieldWhat to enterExample
Sale price before discountThe normal, undiscounted unit price.100.00
Sale price after discountThe unit price once the proposed discount is applied.85.00
Unit costThe direct cost to produce or acquire one unit.60.00
Share of general expensesThis product's fair allocation of overheads — rent, salaries, admin — for the period.5,000.00
Share of total assetsThis product's fair allocation of the business's fixed and current assets.40,000.00
Target efficiency degreeThe performance level the resulting budget should be built around — Good, Very Good, or High Very Good.Good
Before you calculate: use consistent units and currency throughout, keep all figures positive, and make sure the discounted price is genuinely lower than the full price — the tool validates this and will flag anything inconsistent.
§ 05

Understanding your results

Every calculation returns three blocks, read together.

1 — Efficiency gauge

Where the discount lands

The needle shows the classification of the "after discount" standard, with the "before discount" band noted alongside it, so you can see instantly whether the discount pushed the product down a tier.

2 — Two budgets

Before & after, side by side

Sales value, purchase value, gross profit, expenses and net profit, rebuilt at your chosen target degree — once at the pre-discount price, once at the post-discount price, both aimed at the same net-profit target.

3 — Excess sales value

The real cost of the discount

The gap between the two sales-value lines — the additional revenue, in extra volume, you need to generate to keep your profit target intact once the discount is granted.

A necessary caveat: the excess sales value is a mathematical requirement, not a market forecast. Treat it as a question for your sales team — "can we realistically move this much extra volume?" — before signing off on the discount, not as a guarantee that the volume will materialise.
§ 06

Practical example

A product priced at 100 is being discounted to 85. Here's what the tool returns.

Price before100.00
Price after85.00
Unit cost60.00
Expenses share5,000.00
Assets share40,000.00

Target degree: Good

Pricing standard

Before discount: (100 − 30) ÷ (100 − 60) = 1.75Excellent
After discount: (85 − 30) ÷ (85 − 60) = 2.20Very Good

The discount nudges the product down one band — from Excellent to Very Good — still a healthy result, not a red flag.

Resulting budget (target: Good)

BeforeAfter
Sales value25,000.0034,000.00
Minus purchase value15,000.0024,000.00
Gross profit10,000.0010,000.00
Minus expenses5,000.005,000.00
Net profit5,000.005,000.00
Excess sales value required: 9,000.00. To keep the same 5,000 net-profit target after granting this discount, the product needs to generate an additional 9,000 in sales value — worth checking with sales before the discount is approved.
§ 07

Applications

  • Competitive discount matching — before matching a rival's price cut, quantify exactly what it will cost.
  • Client and distributor negotiations — bring an objective ratio and budget into the room instead of an anecdotal "we can't go that low."
  • Product-line reviews — run the same product period over period to see whether its pricing efficiency is drifting.
  • Sales target setting — feed the excess-sales-value line directly into a volume target for the sales team.
  • Retail and wholesale trade — works for any single SKU, service line, or contract.
  • Small-business pricing — free and self-contained, with no accounting software or spreadsheet model required.
§ 08

Advantages

  • Free and instant — results in seconds, no installation or sign-up.
  • Objective — replaces "does this feel okay" with a computed ratio and a six-band classification.
  • Actionable — a ready pro-forma budget and a single extra-sales figure you can hand straight to a sales manager.
  • Exportable — download a clean, dated PDF report for filing or sharing.
  • No accounting background required — built around numbers a product or sales manager already has to hand.
§ 09

Limitations

  • Evaluates one product for one period — it doesn't model portfolio effects, seasonality or price elasticity.
  • Assumes the expense and asset "shares" you enter are correctly and consistently allocated; distorted inputs distort every downstream figure.
  • The Excellent → Very Poor scale is a management heuristic tuned for typical trade margins, not a universal accounting standard — treat it as a conversation-starter, not a verdict.
  • The "excess sales value" is a mathematical requirement, not a market forecast — it says nothing about whether the extra volume is actually sellable.
  • Does not account for tax, financing cost, inflation, or the time value of money.
  • Provided free for guidance only — it is not a substitute for a qualified accountant or financial advisor.
§ 10

Run the calculator

All fields are required. Figures may use plain numbers or thousands separators (e.g. 40,000).

Must be greater than both the sale price and the unit cost.
Target efficiency degree
Very PoorPoorAcceptable GoodVery GoodExcellent

Fill in the form and calculate to see your product's efficiency reading here.